Users will soon have a fresh option that allows them to reduce the quantity of AI-made videos appearing in their streams. This initiative comes as the company disclosed that it currently hosts over 1 thousand million AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a widespread rollout. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A significant portion of this material is considered low-quality AI content, a label for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we want to offer the community the option to see more or less of that, according to their own likes,” commented a spokesperson.
Volume and Proportions
The service announced that there are presently 1.3bn videos on its service labeled as made with AI. Collectively, over 100 m videos are added to the app every day, making clips made by AI a relatively small percentage of its total content library.
Customizing Your Feed
Members will be in a position to decrease or raise the level of AI content they see by accessing the content preference feature in the application and picking “AI-generated content”. Further subjects that can already be adjusted under the tool include news, fashion, cosmetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require content makers to label “realistic” AI-generated content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any realistic AI video that is not labeled can be deleted under its user guidelines.
In addition, the app will henceforth apply an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This action is designed to help prevent users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2 million educational fund for professionals and groups to develop informative material about using AI responsibly. This project will benefit educational bodies dedicated to educating programming and robotics.
Moderation Strategy
TikTok has supported its content review process, amid discussion over plans to make redundant hundreds of safety staff in the UK. The company is set to reduce hundreds of positions in its trust and safety division in London, with trade unions and online safety experts expressing worry that staff are being displaced by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it is viewed by humans. The platform reported a 76% decrease in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is proving valuable operate efficiently.”
